This year, Fam as well, has brought a new perspective to its mission: a hair donation initiative launched under the motto “Khosla Min Ajli Basma” (#One_strand_one_smile) to help raise the morale of women struggling with breast cancer.
In that respect, Fam and Zahra Breast Cancer Association have set up special booths at some malls across Saudi Arabia where volunteers can easily make a hair donation. Both Fam and Zahra will be granting donators an acknowledgment certificate in recognition of their precious gift and loving support.
Fam booths are available at the following malls:
– Panorama Mall
– Atyaf Mall
– Lulu Hypermarket, Al Marwa
– Roshan Mall
– AL Ahsa Mall (Lulu)
To reach a wider audience, a nationwide awareness TV commercial will air on MBC 1 from October 11th till October 31st, 2018.
Throughout the Pink Month, Fam will also be running an uplifting awareness campaign on its social media channels to highlight the positive impact of giving and hope.
Fam is a trusted brand for generations of women who seek optimal protection and extra comfort in a feminine napkin. In line with its motto “Fam® Cares”, Fam brings women the ultimate protection and softness while constantly protecting their health and fostering their wellbeing. The brand is owned by INDEVCO and manufactured under license by Napco National.