Private brand organizes a hygiene awareness campaign in the Ivory Coast from 14 – 31 May 2013. The campaign raises awareness about Private brand, as well as informs women and young students in the country about the importance of personal hygiene and the benefits of using sanitary napkins and pantyliners.
During the two-phase campaign, brand representatives educated young ladies about Private feminine napkin features, as well as highlighted Freshdays pantyliners to ensure daily freshness and comfort. Representatives distributed Private and Freshdays samples to approximately 30,000 ladies for free trial.
The hygiene campaign first phase focused on young adults in universities, colleges, high schools and technical schools. Students participated in different games and engaged with representatives to learn more about the full range of Private and Freshdays sanitary pads. The second phase emphasized on spreading awareness at different markets and points of sale throughout the Ivory Coast capital Abidjan.
Sanita, member of INDEVCO group, and located in Halat, Lebanon, produces and distributes hygiene, household tissue and plastics, foil disposables and away-from-home products. Established in Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East.
Private, produced by Sanita in Lebanon, encompasses a range of sanitary napkins and panty liners.