Following a unique partnership with Warner Bros, Sanita Bambi® launched on Sunday, June 19, 2016 a TV campaign announcing to the Saudi and Gulf consumers the launch of a special edition pack with the world’s funniest cartoon characters, Tom & Jerry.
Featuring a comic chase between the two little characters and ending with the special edition pack shots, the short film will be running on MBC1 throughout the holy month of Ramadan.
By inviting consumers to get their special edition at the nearest points of sales, the TV campaign aims at boosting sales, enhancing brand equity and demonstrating to every independently-minded mother that Sanita Bambi® is the smartest choice she can make to wrap her baby with optimal protection and international fun.
The official seal and classic characters will also appear on Sanita Bambi’®s promotional tools throughout the endorsement period.
About Sanita Bambi®
Sanita Bambi® is the brand for independently-minded women who are looking for peak performance in a diaper at a fair price. When you choose Sanita Bambi®, you make the right choice for your baby and a smart purchase for your family!
Sanita Bambi®products are made from non-allergic natural fibers and poly-based materials to ensure baby’s skin remains perfectly dry and healthy. Now, contoured and compressed, Sanita Bambi® Diapers fit baby’s body movements to offer more stretch, flexibility and absorbency.
Napco Consumer Marketing Department
P.O. Box 214 Dammam 31411
Kingdom of Saudi Arabia
Tel: +966-13-8472446 Ext: 5581