Sanita® Helps Saudi Women Cook the Expert’s Way

Sanita Brand hosted celebrity Chef Lara Ariss to guide women in cooking tastier meals. During the Holy Month of Ramadan, Sanita, the trusted brand for families who expect high quality and value from the products at hand, has set the stage for the appearance of chef-influencer Lara Ariss live on its facebook page. During the live broadcast, Chef Lara was able to display her culinary skills and inspire heads of households to cook tasty food for their families.
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way
Sanita® Helps Saudi Women Cook the Expert’s Way

A 15-day social media campaign, under the hashtags #Sanita (#سانيتا) and #Tabkhek_Alaz (#طبخك_ألذّ), preceded the live show. The campaign included teasing posts, revealers and a bunch of fasting tips. Instagram Stories was used to create a poll in order to see which recipes the audience wanted Chef Lara to cook.

The most popular recipes – Chicken Biryani and Orange Cake with Chocolate Sauce – were then cooked live on May 26 2018 by Chef Lara, who, in her kitchen decorated with the Sanita logo, used some of Sanita products, such as Sanita Cooking & Baking Paper and Sanita Cling Film. Lara’s team also took questions from a rather enthusiastic audience.

As part of the campaign, fans had access to the ingredients of the dishes, which were made available via videos and additional social media posts. Sanita Brand aslo shared two additional recipes and interesting cooking tips by Chef Lara.

About Sanita® Brand

Sanita is the caring brand for families who expect high quality and value from the products at hand. Sanita Brand offers the heads of households a helping hand and is a reliable assistance in daily chores to help them better manage their households and take very good care of their families!

The brand is owned by INDEVCO and manufactured under license by Napco National.

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