INDEVCO Exhibition Project Manager, Nicole Jabre, received CTSM certification from EXHIBITOR, leading trade show and corporate event marketing education provider, in conjunction with Northern Illinois University (NIU) Outreach. CTSM, the only university-affiliated professional certification program for trade show and event marketers, offers INDEVCO with further insight into the global tradeshow industry.
The comprehensive 42-hour program covers pre, during, and post trade show and corporate event marketing and management courses.
CTSM Certification Program
The CTSM program provides in-depth knowledge and expertise in exhibition processes and guidelines, strategy and planning, supplier relationship management, lead generation, and budget and return on investment (ROI).
The intense university-affiliated professional certification requires completion of 28 core sessions from seven learning tracks:
Measurement & Analytics
Understanding how to measure value of trade show participation
Planning & Execution
Selecting exhibitions, budgeting, setting pre & post show meetings, planning and implementing
Marketing & Sales
Setting a creative exhibit program, incorporating brand marketing, understanding business marketing strategies and tradeshows, as well as booth selling concepts and integrated marketing communications
Management & Leadership
Learning project management and reporting skills, legal concepts, and gaining practical advice
Global Exhibit Marketing
Expanding global reach
Exhibits, Experiences, Events
Learning basics of event planning and management, logistics and implementation, and exhibit and graphics design
Personal & Career
Developing essential negotiation and communication skills
Elevating Exhibition Performance
On behalf of INDEVCO member companies, Nicole Jabre manages exhibition planning in such locations as Germany, Italy, Spain, Switzerland, Saudi Arabia, UAE, and the USA. While some shows are product-specific, such as for Packaging or Tissue, others are industry-specific, including Agriculture, Fresh Produce, Food and Beverage, Hygiene, and Petrochemical.
Jabre explains, “Through the CTSM certification, we were able to first verify the high standards of our exhibition management practices, as well as better quantify objectives and measure performance in depth. With such knowledge, INDEVCO and clients will be able to evaluate and benchmark earlier exhibits to enhance planning and budgeting for future exhibitions.”
INDEVCO manages 60 operations, including 37 manufacturing plants and 23 commercial companies in the Middle East, Africa, Europe, and the US. The diversified manufacturing group seeks to serve a wide range of industries in over 100 countries worldwide.