Sanita Bambi® Facelifts its Package Design with the World’s Iconic Duo, Tom & Jerry

Sanita Bambi® teams up with the world’s iconic cartoon duo Tom & Jerry to bring babies in KSA and the GCC an international element of fun.

The world’s most funny cartoon characters, Tom & Jerry, will soon land on Sanita Bambi®’s set. The intriguing chase will make its debut on every Sanita Bambi® pack with the aim of adding a twist of playfulness and amusement to the diaper’s facelifted designs.

This unique international endorsement also comes as part of an integrated marketing strategy intended to reinforce brand equity, build more appealing shelf impact, and more importantly, build a positive brand image. In fact, by surrounding Sanita Bambi®’s baby fans with cheerful softness and lighthearted protection, Tom & Jerry will prove to the most independently-minded mothers that a quality baby diaper can be as entertaining and fun as an animated cartoon adventure!

Sanita Bambi® will seize the opportunity to use the WB seal in its promotional communications, and feature the iconic characters on its customer bags, frontal tapes and PE back sheets throughout the whole year.

About Sanita Bambi®

Sanita Bambi® is the brand for independently-minded women who are looking for peak performance in a diaper at a fair price. When you choose SanitaBambi®, you make the right choice for your baby and a smart purchase for your family!

Sanita Bambi®products are made from non-allergic natural fibers and poly-based materials to ensure baby’s skin remains perfectly dry and healthy. Now, I-shaped and compressed, Sanita Bambi® Diapers fit baby’s body movements to offer more stretch, flexibility and absorbency.

About Napco

Napco Consumer Products Company (Dammam), National Paper Company Ltd. (Jeddah), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia produce a range of personal and family care hygiene disposable products, including baby diapers, feminine napkins, tissue and towels, disposable plastics products, and a range of away-from-home products.

Napco sells its products under license from INDEVCO with regional brand names including BAMBI®, BOUQUET®, FAM®, FRESHDAYS® , PRIVATE®, SANITA®, Sanita CLUB®, and other brands owned by Napco, such as SUFRA MUTWIYA™.

Contact Information

Napco Consumer Marketing Department 

P.O. Box 214 Dammam 31411
Kingdom of Saudi Arabia

Tel: +966-13-8472446 Ext: 5581
Fax: +966-13-8471918


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