Integrated Marketing Campaign Aims to Support Lebanese NGOs

Dreams, brand of facial and toilet tissue manufactured by Sanita, is launching ‘Deyman Bifikirna’ (Always in Our Thoughts), an online and offline integrated campaign on 27 August 2012.


Dreams ‘Deyman Bifikirna’ campaign aims to support Lebanese non-governmental organizations (NGOs) by donating to their causes and raising awareness. The campaign promotes participation from Dreams customers and Facebook fans to help support eight NGOs. The integrated Dreams ‘Deyman Bifikirna’ campaign consists of an online Facebook and offline product based campaign.

Dreams ‘Deyman Bifikirna’ Online Campaign

'Dreams by Sanita' Facebook Fans can support one of the eight Lebanese NGOs by participating in the ‘Deyman Bifikirna’ Facebook campaign. Fans can click ‘DONATE’ for only one of eight NGOs throughout the duration of the online campaign. The NGO with the highest number of clicks will receive $1000 by the end of the online campaign, lasting from 27 August - 27 September 2012.

How to Support an NGO on Dreams Facebook Fan Page: 

1.    “Like” Dreams by Sanita Facebook Fan Page
2.    Fill out the registration form

3.    Click ‘DONATE’ to support one of the 8 NGOs of your choice
4.    Share the cause on your wall
5.    Invite & inspire the largest number of friends to support the cause 

Participating Facebook fans receive a printed certificate from Sanita and the participating NGO, as well as a Donor’s Badge on their Facebook wall based on the number of invited friends who join the cause:

·    Platinum Donor:      91 - More            
·    Gold Donor:            61 - 90 friends    
·    Silver Donor:           31 - 60 friends      
·    Bronze Donor:          1 - 30 friends



Read Dreams ‘Deyman Bifikirna’ Campaign Condition

Dreams  ‘Deyman Bifikirna’ Offline Campaign

With every purchase of Dreams facial and toilet tissue products, customers will find a coupon representing a dollar amount inside the package. The coupon lists all eight NGO names from which customers can choose. Customers check next to NGO of choice and submit the coupon to help raise money for the cause.

At the end of every quarter, Dreams will provide each of the eightNGOs the dollar amount corresponding to the combined amount collected from coupons filled. At the end of the promotion, which will run for a period of one year, Dreams will double the amount collected by the NGO with the largest coupon donations.

About Dreams by Sanita

Dreams is a leading brand of facial and toilet tissue in the Middle East, manufactured by Sanita plant in Halat, Lebanon. The brand includes: Dreams Classic, Dreams Mix, Dreams Car, Dreams Cubic, Dreams Kids and Dreams Toilet.


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