Private Missteen® organized a series of visits to various Lebanese beaches as part of its awareness campaign.
Private Missteen®, a Sanita brand of feminine sanitary napkins, visits Lebanese beaches during the month of August 2014. At various beach resorts, Sanita marketing specialists distributed Missteen® samples and met with girls aged13 and above at the stand to offer free airbrush henna butterfly tattoos.
The beach event took place as such:
Solemar Beach - Kaslik
Mocean Beach - Kaslik
Janna Beach - Damour
Florida Beach - Chekka
Sawary Beach – Batroun
Sanita, member of INDEVCO Group, produces and distributes hygiene, household tissue, plastics and foil disposables, as well as away-from-home products. Established in Halat, Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East.
The manufacturing company continuously engages in Corporate Social Responsibility activities and clean-up initiatives in Jordan, Kurdistan, Iraq, Lebanon, Saudi Arabia and other countries in the region.