BAMBI® baby diaper brand teams up with Panda hypermarket chain in Saudi Arabia to bring ‘Dora the Explorer’ to Jeddah.
On 26 January 2014, families gathered at BAMBI® booth to meet ‘Dora the Explorer’ live at Hyperpanda Al Andalus Mall in Jeddah, Saudi Arabia. Over 200 shoppers visited BAMBI® booth and interacted with the live show. The BAMBI® booth entertainment stage featured live kids shows entertaining and educating children and parents about making smart consumer choices. The shows featured baby clowns, BAMBI® elephant mascot, and a special appearance from Dora the Explorer.
At BAMBI® stage, Nickolodeon’s ‘Dora the Explorer’ took photos with children and reminded families about upcoming ‘Search the Lost City’ live musical shows. During the sketches, baby clown characters presented 5 key features of BAMBI® new and improved baby diapers including: extra stretch and flexibility; high absorbency, soft cotton feel, colorful design, and compressed diapers.
The show offered a live demonstration testing the absorbency of BAMBI® diapers. The show host selected a random volunteer from the audience to pour 330 ml of water on a BAMBI baby diaper and squeeze the diaper after to see that no water leaks.
As part of the collaboration, BAMBI® provided a first time special offer at Panda hypermarket, buy one Mega or Jumbo diaper pack and get one for free. In addition, BAMBI® promoted the slogan ‘Check weight, choose size’ as part of the ‘Shater, Shater’ campaign to encourage making the right baby diaper choice.
Read more about Dora the Explorer Live show: ‘Search for the City of Lost Toys’.
BAMBI® trademark is owned by INDEVCO and manufactured by NAPCO under license.
Napco, leading Saudi-based manufacturing companies, produce high quality BAMBI® baby diapers. BAMBI® products are made of non-allergic natural fiber and poly based materials to protect baby’s soft skin. New BAMBI® baby diaper offer higher stretch, flexibility, and absorbency.
Napco Consumer Products Company (Dammam), National Paper Company Ltd. (Jeddah), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia produce a range of personal and family care hygiene disposable products, including baby diapers, feminine napkins, tissue and towels, disposable plastics products, and a range of away-from-home products.
Napco sells its products under license from INDEVCO with regional brand names including BAMBI®, BOUQUET®, FAM®, FRESHDAYS® , PRIVATE®, SANITA®, Sanita CLUB®, and other brands owned by NAPCO such SUFRA MUTWIYA™.
Napco Consumer Products-Division Marketing
P.O.Box 214 Dammam 31411
Kingdom of Saudi Arabia
Tel: +966-3-847-3111 ext 5574