Sanita co-sponsors concert by American Grammy-award winning rock band, Imagine Dragons, as part of Jounieh International Festival 2014.
Sanita, Lebanese hygiene disposable and household products manufacturer, contributed to Imagine Dragons concert on 7 July 2014 at Fouad Chehab Stadium in Jounieh, Lebanon. For the third year in a row, Sanita set up a pre-concert VIP lounge in an effort to support Jounieh International Festival and promote Jounieh coastal area.
Prior to the concert, Sanita representatives greeted and seated VIP ticket guests at the lounge, enclosed by two large walls branded Private and Freshdays. As VIP ticket holders anticipated the concert while comfortably seated on couches, catering waiters and a bartender offered refreshments and snacks.
Jounieh International Festival 2014 brought the acclaimed alternative rock band, Imagine Dragons for a first-time performance in the Middle East which attracted approximately 7000 viewers.
About Jounieh International Festival
For the fourth edition, Jounieh International Festival took place from 27 June – 13 July 2014. The festival featured concerts by international and regionally renowned artists, play areas, and activities for children and families.
Jounieh International Festival, is organized by ”PHELLIPOLIS”, a Lebanese nonprofit organization that aims to promote sustainable development in cities through human development, social, economic, environmental and tourism projects, thus contributing to the growth of the cities’ overall infrastructure.
Sanita, member of INDEVCO Group, produces and distributes hygiene, household tissue, plastics and foil disposables, as well as away-from-home products. Established in Halat, Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East.
The manufacturing company continuously engages in Corporate Social Responsibility activities and clean-up initiatives in Jordan, Kurdistan, Iraq, Lebanon, Saudi Arabia and other countries in the region.