Photoblog: Sanita Sets Up VIP Lounge for Michel Sardou Concert

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Sanita, INDEVCO Group member company, fosters patriotism before Michel Sardou concert at Jounieh International Festival 2013.

Sanita Hosts VIP Guests Before Michel Sardou Concert

Sanita Hosts VIP Guests Before Michel Sardou Concert

For the second consecutive year, Sanita sets up a pre-concert VIP lounge to support Jounieh International Festival’s mission to promote the Lebanese coast. The Lebanese hygiene disposable manufacturer set up a 9*5 m lounge, under the slogan of Sanita’s on-going campaign ‘Shouf Halak bi Lebnen” (Be Proud of Lebanon). The campaign aims to continuously connect Lebanese to their heritage and instill pride.

Jounieh International Festival 2013, co-sponsored by INDEVCO Group, hosted Michel Sardou, acclaimed French pop vocalist, on 29 June 2013 at Fouad Chéhab Stadium. Sanita’s VIP Lounge hosted prominent Lebanese figures, including ministers and personalities.

At Sanita VIP lounge, Alain Bourji provided a live pre-concert performance on the accordion to entertain guests, comfortably seated on couches. Sanita representatives welcomed and assisted VIPs, while catering waiters and a bartender served drinks and canapés to visitors while waiting for the concert to begin.

About Jounieh International Festival

For the third edition, Jounieh International Festival takes place from 21 June – 6 July 2013. The festival features concerts by international artists, play areas, and activities for children.

Jounieh International Festival, is organized by ”PHELLIPOLIS”, a Lebanese nonprofit organization that aims to promote sustainable development in cities through human development, social, economic, environmental and tourism projects, thus contributing to the growth of the cities’ overall infrastructure.

About Sanita

Sanita, member of INDEVCO group, produces and distributes hygiene, household tissue, plastics, and foil disposables, as well as away-from-home products. Established in Halat, Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East.

The manufacturing company continuously engages in Corporate Social Responsibility activities and clean-up initiatives in Jordan, Kurdistan – Iraq, Lebanon, Saudi Arabia, and other countries in the region.


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