Sanita Export’s integrated media campaign for leading baby diaper and feminine hygiene disposables brands seeks to enhance brand equity.
Sanita Export re-launches an integrated media campaign in the Iraq market for Happies baby diaper and Private feminine napkin brands. The integrated campaign consists of TV commercials, radio advertisements, and outdoor billboard promotions.
Sanita Export will broadcast adapted versions of the television and radio campaigns for Happies and Private, customized to appeal to Kurdish consumers and effectively communicate quality features of the two hygiene disposable brands. The campaign will be launched in Kurdish onsatellite & local TV stations and in Arabic on satellite TV stations.
Integrated Campaign in Kurdish
TV Stations: Kurdsat TV and Zagros TV
Radio Stations: Radio Nawa and Radio Dijla
Private ‘Passionate by Nature’
Launch Date: 18 March 2013
Launch Date: 28 March 2013
Integrated Campaign in Arabic