Premiering 14 November 2014 on prominent local Lebanese TV stations, the new Private brand campaign encourages women to break the mold and aim for their passions.
‘Believe and Achieve’, the new Sanita Private brand campaign, aims to support women’s aspirations everywhere. The campaign, comprising of four commercials which feature passionate women in challenging fields, will air on local leading TV stations, including:
- Lebanese Broadcasting Corporation (LBC)
- AL Jadeed (New TV)
- Future TV (FTV)
- National Broadcasting Network (NBN)
- Arabic News Broadcast (ANB)
- Télé Liban
For the campaign, Private brand selected women who serve as role models in their respective fields.
Sanita worked with Mediapak, local Lebanese advertising and marketing agency, to launch the campaign, two in English and two in Arabic.
Sanita, member of INDEVCO group, produces and distributes hygiene, household tissue, plastics, and foil disposables, as well as away-from-home products. Established in Halat, Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East.
The manufacturing company continuously engages in Corporate Social Responsibility activities and clean-up initiatives in Jordan, Kurdistan – Iraq, Lebanon, Saudi Arabia, and other countries in the region.