For the third consecutive year, Fam launches a TV campaign to promote early breast cancer detection and support the joint awareness campaign with Zahra Breast Cancer Association throughout October 2012.
In line with the slogan "Fam Cares", Fam TV campaign sponsors "The Voice", a new popular talent show on MBC 1 and MBC 4 every Friday at 21:30 KSA time. The TV commercial highlights the new ‘Softer than Ever’ Fam Folded and Compressed feminine napkins and promotes the ‘Laki Ya Ghaliya’ breast cancer awareness campaign.
The TV campaign is integrated with radio and online media channels.
Fam is a leading feminine hygiene brand in the Middle East. Fam sanitary towels are manufactured in National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia.