Private Brand Promotes Hygiene Awareness in Educational Institutions throughout Ghana

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Private by Sanita, a leading feminine hygiene disposable brand in the Middle East, launches a women hygiene awareness campaign in Ghana, Africa, starting October 2013.

In line with the brand’s commitment to the community, Private brand organizes an awareness campaign in Ghana to educate women and young students about the importance of personal hygiene and physical cleanliness. Throughout the school year 2013-2014, Sanita will collaborate with ‘Hope for the Future Generation’ nonprofit organization to launch the campaign at public schools. Sanita will also organize programs at private schools and local universities throughout the country.

The campaign includes live presentations with representatives informing students about Private sanitary pads and explaining the health benefits of using feminine napkins. Throughout the campaign, representatives will distribute over 20,000 Private samples.

About Sanita

Sanita, member of INDEVCO group, and located in Halat, Lebanon, produces and distributes hygiene, household tissue and plastics, foil disposables and away-from-home products. Established in Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East. 

Private, produced by Sanita in Lebanon, encompasses a range of sanitary napkins and panty liners.


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