Fam® feminine hygiene brand aligned with Friends of Cancer Patients (FoCP) charitable society in October to promote breast cancer awareness in the United Arab Emirates.
Friends of Cancer Patients (FoCP) charitable society launched Pink Caravan initiative in 2011 to raise funds to help breast cancer patients and their families cover treatment costs, as well as promote early detection and ensure that all women in the UAE have access to the latest state of the art early screening technology.
Dr. Sawsan Al Madhi, FoCP Secretary-General and Head of the Pink Caravan’s medical and awareness committee, states,
“The fight against cancer cannot be undertaken by a single entity alone. Various stakeholders need to come together and it is only then that real change comes. We are grateful for the pledge made by Napco, as the money raised will be used to support and improve the quality of life for patients undergoing treatment for breast cancer.” 
Pink Caravan Breast Cancer Awareness Campaign
Educational Awareness Campaign
The team also set up a photo booth on campuses, so young ladies could take pictures with props, such as glasses, wigs, and hats.
Participating universities in Dubai included the American University in the Emirates, Dubai Pharmacy College, Dubai Women College - Higher Colleges of Technology, and University of Dubai.
Sharjah universities included the American University of Sharjah and Sharjah Women’s College - Higher Colleges of Technology.
Financial Contribution & Outlet Awareness Campaign
Shoppers in the UAE received a 20% discount on Fam® Trifold Super and Night products throughout the month of October. With every Fam® Trifold feminine napkin pack purchased, shoppers helped Fam® contribute to Pink Caravan’s fight against breast cancer.
Elias Faysal, Napco Consumer Products Company UAE Country Manager, said,
“We recognize the crucial work being done by Pink Caravan and are delighted to support such a charity. We hope that our donation will enable the team to continue making a difference in the lives of the many people diagnosed with breast cancer in the UAE.
Napco is proud and determined to practise the good values in the society where we are present as stated by the founder of our company George Frem — What is good for the community is good for the company. What is good for the company, we will strive to do excellently and in a way that enriches the lives of our people.” 
About Fam® Brand
Napco, a leading industrial group in Saudi Arabia, produces high-quality feminine napkins under the Fam® brand.
Napco Consumer Products Company (Dammam),National Paper Company Ltd. (Jeddah), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia produce personal and family care hygiene disposable products, such as feminine napkins, baby diapers, tissue and paper towels, household disposables, and a range of away-from-home (AFH) products.
Napco sells its products under license from INDEVCO with regional brand names including BAMBI®, FAM® , FRESHDAYS® , PRIVATE®, SANITA®, Sanita CLUB®, BOUQUET® and other brands owned by NAPCO, such as SUFRA MUTWIYA™.
Napco Consumer Products-Division Marketing
P.O.Box 214 Dammam 31411
Kingdom of Saudi Arabia
Tel: +966-3-847-3111 ext. 5404