Fam® Sends Arab Women a Strong Message of Hope

The will to survive can do miracles and bring incredible changes into a woman’s life! Fam®, a leading feminine hygiene brand in KSA and the GCC, and Zahra Breast Cancer Association, a healthcare charity organization that strives towards a breast cancer-free community, came together once again this October to spread awareness against breast cancer and help save lives.

In the hope that greater awareness can lead to earlier detection of breast cancer and yield long-term survival rates amongst women of all ages, this year’s joint efforts focus on promoting the benefits of positive thinking, high morale and family support in helping women win their battle against cancer. After all, it’s all a matter of perspective!

As part of the campaign, special booths were also installed at major KSA malls.

Moreover, Fam® is running a social media campaign, under the Arabic hashtag “إرادة الحياة(“Iradat Al Hayat” or “The Will to Live), on Instagram, Facebook, Twitter and YouTube. The campaign revolves around a supportive message of hope. A motivational video also uses creative word play to urge women to stick to an optimistic attitude and look deep inside themselves for inner strength needed to go on.

Fam® cares. Fam® grasps every occasion to restore a woman’s confidence and boost her overall wellbeing!

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About Fam®


Fam® is a leading feminine hygiene brand across the Middle East. Fam® sanitary napkins are manufactured in National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), and Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia.

Napco sells its products under license from INDEVCO with regional brand names including Sanita BAMBI®, BOUQUET®, FAM® , FRESHDAYS® , PRIVATE®, SANITA®, Sanita CLUB®, and other brands owned by NAPCO such as SUFRA MATWIYA™.


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