Fam® & Zahra Breast Cancer Association Strengthen Arab Women’s Health Awareness

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With breast cancer the most common form of cancer for women in Saudi Arabia, Fam brand sponsors Zahra Breast Cancer Association’s annual October initiative to increase awareness of early breast cancer detection and screening in the GCC area.

Fam’s focus on Arab woman’s health awareness and education aligns with UN Sustainable Development Goals and the International Women’s Health Coalition’s call for accessible health information and services.

Breast Cancer Awareness Booths in Malls

Fam and Zahra Breast Cancer Association have set up booths at malls across Saudi Arabia to alert women about the importance of early detection and the critical role morale and positive support systems play in saving lives.

From 1 to15 October, Fam set up booths at Ehsa Mall, Mall of Arabia, Aziz Mall, Taif Mall, Tala Mall, Al-Nakheel Mall in the Eastern, Western, and Central Saudi Arabian provinces.

From 16 to 31 October, booths will be available at:

Eastern Province: Dahran Mall 
Western Province: Al-Salam Mall, Noor Mall (Madinah), and Makkah Mall
Central Province: Salam Mall and Khurais Mall

“The Will to Live” Program on Social Media

Fam’s social media program, “إرادة الحياة” (“Iradat Al Hayat” or “The Will to Live”) engages women in Saudi Arabia and GCC on Instagram, Facebook, Twitter and YouTube channels.

About Fam®

Fam, a leading feminine hygiene brand across the Middle East, owned by INDEVCO and licensed to be manufactured at Napco company branches: National Paper Company Ltd. (Jeddah), Napco Consumer Products Company (Dammam), and Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia.

 

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