Throughout Breast Cancer Awareness Month in October, Fam, Napco National’s feminine napkin brand, teamed up with Zahra Breast Cancer Association to encourage women in Saudi Arabia and the GCC region to undergo breast cancer screening and to make wellness a part of daily routine. In addition to the brand’s public awareness campaign on the Middle East Broadcasting Center (MBC) and pan-Arab channels, the brand set up breast cancer awareness booths in malls across Saudi Arabia to educate women on the importance of early detection in saving lives.
The hashtags دقايق_تسوى_سنين#(Minutes Will Save You Years) and #أعبر_بالوردي (Express in Pink) encouraged breast cancer survivors to share their inspiring stories and invited fans to send each other messages of hope and support.
Arab Women’s Wellbeing
As part of its corporate social responsibility initiatives, Napco National emphasizes Arab Women’s Wellbeing, in line with UN Sustainable Development Goal 3, to “ensure healthy lives and promote well-being for all at all ages.”
Napco National manufactures Fam brand feminine napkins in Saudi Arabia for the GCC market. In line with its motto, “Fam® Cares”, Fam initiatives encourage women across Saudi Arabia and the Arabian Gulf region to nurture their health and foster their wellbeing.