Bambi, sponsor of the Saudi Respiratory Syncytial Virus (RSV) awareness campaign, launches a TV campaign, under ‘Mommy Protect Me’ to prevent RSV among young and premature infants. The advertising campaign, under the motto “Ma3 Bambi Al Ma3rifa Himaya” or “With Bambi Knowledge is Prevention”, will take place from 13 December 2012 till 15 January 2013 on prominent Middle Eastern TV channels.
Watch “Ma3 Bambi Al Ma3rifa Himaya” TVC
Bambi TVC is aired on the following satellite TV stations:
Sponsorship
AL Mountakim
Saturday till Wednesday at 17:00 KSA
Greys Anatomy
Saturday till Wednesday at 23:00 KSA
Sabah El Saudiyya
Monday & Wednesday at 12:30 – 13:59 KSA
Saudi Main News
Friday and Saturday at 22:45 – 23:45 KSA
Regular Spots
Duration is from 13 December 2012 till 15 January 2013
The Saudi awareness campaign aims at helping families learn more about ways to detect, prevent, and treat RSV. Parents can access Bambi Facebook page to acquire further information about the preventive measures and tips, as well as take part in the online contest.
About Bambi
Napco Consumer Products division plants produce Bambi baby care products, including high-quality baby diapers and baby wipes. Bambi soft and dry baby diapers are equipped with non-allergic cotton feel cover sheet, leak-proof barriers with multiple elastic thread, micro-embossed waterproof plastic back sheet, ultra absorbent pad, and double refastenable tapes on each side. Bambi products are packed in PE flexible bags.
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