Sanita Comes in First among Top 100 Lebanese Brands

InfoPro Research’s brand tracking survey confirms Sanita as number one recognized brand in Lebanon. The disposables manufacturer received the First Lebanese Brand Recognition Award, demonstrating strong market position and high brand recognition. The nationwide survey covered products and services in all major sectors and sub-sectors, measuring two main variables: recall and brand reputation.

Sanita, member of INDEVCO multinational group of manufacturing companies, produces leading brands of hygiene disposables, household tissue disposables, household plastics and foil disposables and away-from-home products.

Neemat Frem, INDEVCO Group President and CEO, states,

“It all started with a deep sense of pride in our company, pride in our products, and pride in our nation! It is this strong belief that unleashed all the potential of our organization and mesmerized our customers in all our markets. It is also everyone’s journey towards self-knowledge, self-esteem, and self actualization.”

About InfoPro Research Survey

InfoPro Research, business and economic research firm for Lebanese and Arab markets, conducted a nationwide study to define leading Lebanese product and service brands in the local market. The survey consisted of two telephone-based assessments (CATI) with a sample of 1,000 households, representative of the adult population in demographic factors of: geographical location, age, and gender distribution.

The market study aimed to test brand name recall and reputation to:

1. Select top 100 Lebanese brands
2. Identify top 25 and rank top 10 brands accordingly

In the first survey, InfoPro Research requested from respondents to name the first brand that comes to mind (top-of-mind recall) to compile the list of most recalled brands. The second survey generated the top 100 brands by testing awareness among Lebanese citizens of the listed brands without reference to a specific sector (aided-recall).

InfoPro Research determined the top 10 brands by rating their reputation for each response according to the following assessment scale: negative (-1), neutral (0) and positive (+1).

Published in Lebanon Opportunities business magazine, InfoPro Research brand tracking survey uses advanced research methodologies and techniques that comply with ESOMAR standards.

About Sanita

Sanita, member of INDEVCO group, produces and distributes hygiene, household tissue, plastics, foil disposables and away-from-home products. Established in Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East.

The Halat, Lebanon, based manufacturing company continuously engages in Corporate Social Responsibility activities and clean-up initiatives in Jordan, Kurdistan – Iraq, Lebanon, Saudi Arabia, and other countries in the region.

References

http://www.infopro.com.lb/default.asp