Sanita encourages Lebanese living through difficult times to persist, highlighting that light can shine on the toughest days, despite the daily strains and pressures Lebanese citizens face. The integrated ‘Bring Back the Light’ (طلّع الضو يلي فيك) campaign, launched in February, features TV and radio ads, as well as social media campaigns on Snapchat, Instagram, and Facebook under the hashtag #SanitaBringBacktheLight. This campaign is an extension of the company’s ‘Shouf 7alak bi Lebnan’ (Take Pride in Lebanon) campaign, which ran from 2008 – 2012. In 2013, Infopro and Lebanon Opportunities named Sanita ‘Most recognized Lebanese brand’ following brand tracking survey on 100 local brands with over 1000 households.
Sanita leverages its reach to spread nationalistic messages in line with its social sustainability objective to support the local community and country.
About Sanita
Sanita sal manufactures personal care hygiene disposable products, including baby diapers, feminine napkins, panty liners and adult care products at its plant in Zouk Mosbeh, as well as family care, household and away-from-home (AFH) products in Hosrayel, Lebanon. Sanita distributes products across Lebanon, the Middle East and North Africa under license from INDEVCO.
Sanita is a member of INDEVCO Group.
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