Since brand visibility helps in establishing trust with consumers, creates positive associations, and builds invaluable brand equity, Sanita Bambi, one of the top baby diaper brands in the KSA and the GCC region is currently running an integrated brand awareness campaign covering several points of sale in KSA and online platforms.
The aim of the campaign is to recall the new upgraded features of the diaper, which is now thinner and more absorbent.
In-store led screen displays in addition to state of the art digital shelf branding have already been set up across points of sale in the main Saudi provinces and in remote areas to serve as an eye catching promotional tool highlighting the brand’s competitive advantage.
The list of major malls includes: Panda, Lulu, Danube, Carrefour, & AL Othaim among others.
In conjunction with the point-of-sale advertising, a digital campaign will be launched across various VOD online platforms such as Shahid and content publishing portals such as Mawdoo3 and 3a2ilati.
As part of boosting brand awareness and reaching a wider audience, a radio campaign will also run on major Arab stations starting November 4, 2019.
KSA radio stations:
• MBC FM & Panorama FM
UAE radio stations:
• Hit FM, City FM & Al 3arabiyya
About Sanita® Bambi
Sanita Bambi is the brand for independently-minded women who are looking for peak performance in a diaper at a fair price. When you choose Sanita Bambi, you and your little one thrive by making the right choice for your baby and a smart purchase for your family.
The brand is owned by INDEVCO and manufactured under license by Napco National.