As part of introducing its Private sanitary napkins into the Egyptian market, Sanita Consumer Products SAE will be launching a radio campaign on major Egyptian stations to communicate the main features of the leading feminine hygiene brand.
The radio spot, which will air on 90 90 FM, Mega FM, Nogoum FM and Radio Masr starting September 24 till October 19, 2017, consists of an appealing jingle that highlights Private’s natural cotton feel, optimal protection and softness, as well as trendy back sheets and wraps. The lyrics of the radio spot prompt Egyptian women to use Private in order to boost their comfort and enjoy the security and discretion they need.
Click here to check the radio spot!
Private is a sanitary napkin brand for women who look at the bright side of life and do it with passion. Inspired by the colors of nature and the wonders of a woman’s passionate nature, Private combines safety, and natural cotton feel with beauty and style to bring every woman the kind of feminine hygiene that helps her embrace a positive mindset at all times! Whatever you do, do it with passion with Private!
Private… Passionate by Nature!
About Sanita Consumer Products Egypt SCP
Sanita Consumer Products SAE, a member of INDEVCO Group, produces and distributes hygiene disposables, household tissue disposables, household plastics and foil disposables, in addition to away-from-home products. The company is headquartered in Sadat City, Egypt. It is operational since 2011 with above 500 workers and employees.
All Brands of SCP are registered trademarks owned by INDEVCO Group and licensed to be used by SCP.