In honor of the Breast Cancer Awareness Month, and in line with its relentless mission to secure women’s wellbeing, Fam leading feminine hygiene brand in the KSA and the GCC region, joins Zahra Association for the 10th time to raise awareness about the importance of early breast cancer detection.
The joint campaign, launched under the hashtag “#More_than_90%”, urges women of all ages to do an early checkup while stressing that more than 90% of those who are diagnosed with breast cancer at the earliest stage survive the disease.
The initiative involves special booths set up in targeted shopping centers across the Kingdom where ladies are invited to pledge that they will undergo a screening test to increase treatment success rates and save their lives. In fact, fans who will head to Fam’s booths in Hayat Mall, in Riyadh, Al-Othaim Mall in Al-Ahsa, and Roshan Mall in Jeddah are expected to leave their pinkish fingerprints on a white board as a clear sign of commitment to their wellbeing.
An integrated social media campaign, launched on the brand’s platforms, will also mark the International Breast Cancer Awareness Month with inspirational messages aiming at prompting every woman in the Kingdom to fight cancer and stay healthy.
Fam is a trusted brand for generations of women who seek optimal protection and extra comfort in a feminine napkin. In line with its motto “Fam® Cares”, Fam brings women the ultimate protection and softness while constantly protecting their health and fostering their wellbeing. The brand is owned by INDEVCO and manufactured under license by Napco National.