‘Believe and Achieve’, the new Sanita Private brand campaign, aims to support women’s aspirations everywhere. The campaign, comprising of four commercials which feature passionate women in challenging fields, will air on local leading TV stations, including:
- Lebanese Broadcasting Corporation (LBC)
- MTV
- AL Jadeed (New TV)
- OTV
- Future TV (FTV)
- National Broadcasting Network (NBN)
- Arabic News Broadcast (ANB)
- Télé Liban
Private brand, a Sanita brand of feminine hygiene products in Lebanon and the Middle East, commits to guiding women through life. The new campaign emphasizes the importance of investing in one’s passions and moving forward. The campaign serves as a sequel to the previous campaign, “Private, Passionate by Nature” which paid tribute to women’s unconditional love and determination to follow their dreams.
For the campaign, Private brand selected women who serve as role models in their respective fields.
Reine Abbas, Award-Winning Co-Founder of Wixel Studios and One of the World’s Top 5 Women in Video Gaming, determination turns the ordinary extraordinary.
Sanita worked with Mediapak, local Lebanese advertising and marketing agency, to launch the campaign, two in English and two in Arabic.
Sanita, member of INDEVCO group, produces and distributes hygiene, household tissue, plastics, and foil disposables, as well as away-from-home products. Established in Halat, Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East.
The manufacturing company continuously engages in Corporate Social Responsibility activities and clean-up initiatives in Jordan, Kurdistan – Iraq, Lebanon, Saudi Arabia, and other countries in the region.
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