Private by Sanita New TV Campaign Encourages Women to ‘Believe & Achieve’

Premiering 14 November 2014 on prominent local Lebanese TV stations, the new Private brand campaign encourages women to break the mold and aim for their passions.
Private by Sanita New TV Campaign Encourages Women to ‘Believe & Achieve’
Private by Sanita New TV Campaign Encourages Women to ‘Believe & Achieve’

‘Believe and Achieve’, the new Sanita Private brand campaign, aims to support women’s aspirations everywhere. The campaign, comprising of four commercials which feature passionate women in challenging fields, will air on local leading TV stations, including:

  • Lebanese Broadcasting Corporation (LBC)
  • MTV
  • AL Jadeed (New TV)
  • OTV
  • Future TV (FTV)
  • National Broadcasting Network (NBN)
  • Arabic News Broadcast (ANB)
  • Télé Liban

Private brand, a Sanita brand of feminine hygiene products in Lebanon and the Middle East, commits to guiding women through life. The new campaign emphasizes the importance of investing in one’s passions and moving forward. The campaign serves as a sequel to the previous campaign, “Private, Passionate by Nature” which paid tribute to women’s unconditional love and determination to follow their dreams.

For the campaign, Private brand selected women who serve as role models in their respective fields.

Watch TVC with Andrea Paoli
Andrea Paoli, Taekwondo Quarter-Finalist in the Olympic Games and Medalist at the Asian Games and the Mediterranean Cup, poses the question “why wait?” and insists on starting today and never giving up.
Watch TVC with Hoda Mattar
Hoda Mattar, Pilot and Theoretical Aviation Instructor, challenges viewers to keep moving forward, no matter what.
Watch TVC Gretta Taslakian


Gretta Taslakian, National and Pan-Arab Record Holder, Olympic Athlete & Asian Medalist, recommends turning hard work into a victory with a positive outlook.
Watch TVC Reine Abbas


Reine Abbas, Award-Winning Co-Founder of Wixel Studios and One of the World’s Top 5 Women in Video Gaming, determination turns the ordinary extraordinary.

Sanita worked with Mediapak, local Lebanese advertising and marketing agency, to launch the campaign, two in English and two in Arabic.

About Sanita

Sanita, member of INDEVCO group, produces and distributes hygiene, household tissue, plastics, and foil disposables, as well as away-from-home products. Established in Halat, Lebanon in 1972, Sanita expanded in the region, serving markets in Europe, Asia, Africa and the Middle East.

The manufacturing company continuously engages in Corporate Social Responsibility activities and clean-up initiatives in Jordan, Kurdistan – Iraq, Lebanon, Saudi Arabia, and other countries in the region.




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