Sanita, Lebanese consumer disposables manufacturer, names the final winner of $1000 from ‘Dreams – Deyman Bifikrna’ online campaign on 28 September 2012. Dreams called on Facebook Fans to actively support one Lebanese non-governmental organization (NGO) to win $1000 by clicking on ‘DONATE’ on Dreams Facebook Fan Page for only one of the eight NGOs and sharing the cause on their wall.
Dreams ‘Deyman Bifikirna’ On-Going Offline Campaign
With every purchase of Dreams facial and toilet tissue products, customers can find a coupon representing a dollar amount inside the package. The coupon includes all eight NGO names from which customers can select a preferred NGO and submit the coupon to help raise money for the cause.
At the end of every quarter, Dreams gives each of the eight NGOs the money amount corresponding to the collected coupons filled. At the end of the promotion, running for a period of one year, Dreams will double the amount collected by the NGO with the largest coupon donations.
About Sidon Orphan Welfare Society
Sidon Orphan Welfare Society, a Lebanese non-profit organization, provides comprehensive services and care to the most vulnerable groups in the Lebanese community, especially orphans and children who have living parents and relatives but face adverse social and economic conditions. Sidon Orphan Welfare Society also cares for children with special needs and hearing impairment.
About Dreams by Sanita
‘Dreams by Sanita’ is a leading brand of facial and toilet tissue in the Middle East, manufactured by Sanita plant in Halat, Lebanon. The brand includes trendy and interactive designs produced for all ages, including: Dreams Classic, Dreams Mix, Dreams Car, Dreams Cubic, Dreams Kids and Dreams Toilet.