Sanita Bambi has recently revealed its new improved diaper to ensure optimal comfort for babies and added value for mothers. Subsequently, the brand, synonymous with quality in the KSA and the GCC region, launched an extensive radio campaign targeting the UAE market.
The new radio spot, which ran from September 26 to October 9, 2018, highlighted the honeycomb embossing, the thinner, yet more absorbent diaper, the adorable “Tom & Jerry” prints and last but not least, the new umbilical cord cut-out for newborns.
In fact, the campaign aired in English on Hit FM and in Arabic on Al Rabia FM in order to reach a wider audience.
About Sanita® Bambi
Sanita Bambi is the brand for independently-minded women who are looking for peak performance in a diaper at a fair price. When you choose Sanita Bambi, you and your little one thrive by making the right choice for your baby and a smart purchase for your family.
The brand is owned by INDEVCO and manufactured under license by Napco National.
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