Sanita® Bambi Hosts Baby Diaper Product Launch in Cairo

Sanita Consumer Products, based in Sadat City, Egypt, hosted over 150 leading distributors, wholesalers and retailers at a product launch and lunch at the Fairmont Hotel in Cairo on 23 February 2017. The event introduced Sanita Bambi baby diapers to the Egyptian market.

Guests learned about Sanita Bambi’s technical features, including the advanced technology used to produce the nappies according to the highest quality standards. Representatives from Sanita Consumer Products explained special incentives for traders, distribution at main points of sale in Egypt, the brand’s equity in the GCC region, and the company’s membership in INDEVCO Group.

Representing Sanita Consumer Products were Pierre Tanios, Operations Manager; Fady Salwan, Sales and Trade Marketing Director; Hiba Darazi, Division Category Brand Manager; and Shireen El-Embaby, Associate Brand Manager.

Sanita Consumer Products will promote Sanita Bambi with a radio campaign, point of sale (POS) materials and special merchandising displays.

About Sanita Consumer Products

Sanita Consumer Products produces personal care hygiene disposables, household tissue, plastic and foil disposables, as well as away-from-home (AFH) products in Egypt. SCP brands are licensed from INDEVCO Group. Sanita Consumer Products is a member of INDEVCO Group.