Since childhood is over in the blink of an eye, Sanita Bambi, the baby diapers brand synonymous with quality in the KSA and the GCC region, launched ‘El 3omr Ghafli’ (Life is short) campaign in mid-November, lasting till mid-December 2017.
The social media campaign highlighted activities in which mommies can participate with their youngsters to create unique moments and strengthen that special bond. The ‘El 3omr Ghafli’ campaign also shared ideas on how mommies could record these special moments to create a treasure trove of memories to look back on.
Posts, videos and visuals on the brand’s pages advised mommies to make each moment count through fun mommy-and-child activities. These included drawing a picture together, reading stories, swinging together, cooking together, inviting the little ones to play hide-and-seek or simply a moment of cuddling.
The Sanita Bambi ‘El 3omr Ghafli’ campaign provided ways for mommies to record these treasured moments. Writing notes in a diary or online journal, creating a ‘baby memory book’ with dedicated chapters, or recording the day’s event on a smartphone were just a few examples to create a treasured keepsake for the entire family to enjoy in years to come.
About Sanita® Bambi
Sanita Bambi is the brand for independently-minded women who are looking for peak performance in a diaper at a fair price. When you choose Sanita Bambi, you and your little one thrive by making the right choice for your baby and a smart purchase for your family.