In line with Sanita’s slogan ‘Ta Ydall El Hala Enna’, the Lebanese hygiene disposables manufacturer sponsored the 15th annual ‘Big Blue’ Campaign to clean up the Lebanese coast and sea, as well as protect marine species. The national campaign launched by Operation Big Blue Association (OBBA), a Lebanese non-governmental organization (NGO), took place on Sunday, 20 May 2012.
Sanita communicated different nationalistic and eco-friendly messages during the campaign to spread awareness among Lebanese citizens to care for the environment and avoid dumping waste on the beach. Volunteers wore T–shirts, hats, as well as used Sanita trash bags labelled with the national slogan ‘Shouf Halak Bi Lebnan’, a campaign Sanita launched four years ago.
Furthermore, the hygiene disposables manufacturer provided volunteers with flags and trash cans branded with the slogan ‘Bi’etna W Adaretna’. The truck transporting all Sanita materials was also branded with the famous slogan ‘7ami Bi2tak, 7ami Baytak’.