Sanita successfully concluded its first participation in the World of Private Label International Trade Show 2026, held on 19–20 May at the RAI Amsterdam Convention Centre in the Netherlands. The event provided a valuable platform to engage with retailers, distributors, and private label specialists from across Europe and beyond, while showcasing Sanita’s manufacturing expertise across key hygiene product categories, such as baby diapers, adult diapers, feminine care, underpads and maxi-roll tissues.
Throughout the exhibition, Sanita team welcomed visitors to their booth, exchanged insights on evolving consumer and market trends, and explored new opportunities for collaboration. Discussions centred on private label development, manufacturing capabilities, operational agility, product innovation, and tailored solutions designed to support brands in bringing high-quality hygiene products to market, efficiently and competitively.
Sanita’s participation reflects its ongoing commitment to expanding its presence in the global markets and strengthening international partnerships with private label brands seeking reliability, scalability, and category expertise.
The company looks forward to building on the relationships established during the exhibition and continuing to deliver value through reliable manufacturing, customer-focused collaboration, and quality-driven solutions backed by stringent standards.
About Sanita
Sanita is a leading manufacturer of household, institutional, and personal care products, backed by over 50 years of expertise within INDEVCO Group. Its portfolio spans hygienic tissue, baby and adult care products, feminine napkins, aluminium foil, cling film, trash bags, liquid soap, and more. Sanita serves markets across the Middle East, Africa, Europe, and Asia, delivering high-quality solutions to wholesalers, retail chains, and distributors.
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