Sanita Makes Its Debut at the World of Private Label International Trade Show 2026

Through its debut at the event, Sanita aims to strengthen its partnerships with European and global retailers, showcasing its comprehensive portfolio of private label hygiene and household solutions and demonstrating its capacity to bring innovative products to market at speed.

“This show is an important milestone for us as we continue to grow our international private label business,” said Wissam Moubarak, Vice President-Regional Export Unit at INDEVCO Group. “We look forward to connecting with retailers and brand owners who are seeking a trusted, agile manufacturing partner; one with deep expertise, proven flexibility, and a strong commitment to co-developing solutions that meet today’s evolving consumer needs.”

Visit Sanita at Hall 12, Stand 12.J42

Sanita will welcome visitors at Hall 12, Stand 12.J42, where its team will be available to discuss partnership opportunities, explore co-development possibilities, and present its latest innovations. The stand will feature product displays across five core hygiene categories:

• Baby Diapers
• Adult Diapers
• Feminine Napkins
• Underpads
• Maxi-Roll Tissues

A Partnership-Driven Approach to Private Label

Sanita’s participation reflects its strategic focus on the global private label market. The company brings together strong technical expertise, advanced production capabilities, and a flexible, customer-centric approach, enabling it to collaborate closely with retail partners to co-develop products tailored to specific market needs.

Key capabilities highlighted at the show will include:

• Flexible and agile manufacturing with fast time to market
• Customized product development tailored to retailer specifications
• Scalable production supporting private label programmes of varying sizes
• Rigorous quality assurance and compliance with international standards

About Sanita

Sanita is a leading manufacturer of household, institutional, and personal care products, backed by over 50 years of expertise within INDEVCO Group. Its portfolio spans hygienic tissue, baby and adult care products, feminine napkins, aluminium foil, cling film, trash bags, liquid soap, and more. Sanita serves markets across the Middle East, Africa, Europe, and Asia, delivering high-quality solutions to wholesalers, retail chains, and distributors.