Sanita®, leading consumer disposables brand in KSA and the Gulf region, has recently launched a new radio campaign that highlights the premium features of a wide and updated selection of its products. The aim of the campaign was to promote the role of the household line in making life easier in the kitchen, chores smoother for housewives, and hygiene more at hand.
Taking into account that successive generations of smart women already recognize Sanita® as a trusted helping hand in the kitchen, the latest radio campaign targeted newlyweds in particular.
Three different spots were broadcasted on main local stations to underline what the brand has to offer to demanding brides in terms of healthier food wrapping, fresher storage, appealing and practical table setting, cleaner garbage disposal and germ-free hygiene.
Featuring Sanita® as an expert in household management, the campaign revealed the secrets of each of the following products:
- Sanita® Super Premium Aluminum Foil, Sanita Mandy® Premium Aluminum Foil, Sanita® Cling Film & Sanita® Easy Lock
- Sanita Sufra Matwiya™ Table Covers & Sanita® Tie Bag
- Sanita® Hand Spray Sanitizer
Sanita ® is a trusted brand name for a variety of paper-based products such as Facial Tissue, Toilet Tissue, Paper Towels, Aluminum Foil, Cling Film, Garbage Bags, Maxi Rolls, Kitchen Towels, & Pocket Tissue.
Napco Consumer Products Company (Dammam),National Paper Company Ltd. (Jeddah), and Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia produce a range of personal and family care hygiene disposable products, including baby diapers, feminine napkins, tissue and towels, disposable plastics products, and a range of away-from-home products.
Napco sells its products under license from INDEVCO, with regional brand names including BAMBI®, BOUQUET®, FAM®, FRESHDAYS® , PRIVATE®, SANITA®, Sanita CLUB® and other brands owned by Napco, such as SUFRA MATWIYA™.