As part of the integrated campaign to promote smart consumer choices, BAMBI® ‘Shater, Shater’ land tour visited malls throughout Saudi Arabia, including Dharan Mall in Khobar, Granada Mall in Riyadh, and Al Andalus Mall in Jeddah. The on-ground campaign attracted thousands of families, with of over 5000 families taking home full sample baby diaper packs for children below 3 years of age. 96% of visitors that tried the new BAMBI® baby diapers noted that they liked the improved product.
The campaign complemented the launch of the new and improved baby diaper, as well as the TV commercial featuring the regional recording artist, Nancy Ajram. 92% of visitors demonstrated recognition of the commercial, with children singing along with the popular ‘Shater, Shater’ song.
The ‘Shater, Shater’ land tour included a large playground, featured in the TV advertisement, including slides, a colorful ball pit, and BAMBI® elephant mascot. Representatives at the stand met with parents to explain the new features and improvements of BAMBI®, as well as distribute informative flyers, ‘Mother’s Guide’ booklets, and samples.
BAMBI® trademark is owned by INDEVCO and manufactured by NAPCO under license.
Napco, leading Saudi-based manufacturing companies, produce high quality BAMBI® baby diapers. BAMBI® products are made of non-allergic natural fiber and poly based materials to protect baby’s soft skin. New BAMBI® baby diaper offer higher stretch, flexibility, and absorbency.
Napco Consumer Products Company (Dammam), National Paper Company Ltd. (Jeddah), Napco Riyadh Paper Products Company Ltd. (Riyadh) in Saudi Arabia produce a range of personal and family care hygiene disposable products, including baby diapers, feminine napkins, tissue and towels, disposable plastics products, and a range of away-from-home products.
Napco sells its products under license from INDEVCO with regional brand names including BAMBI®, BOUQUET®, FAM® , FRESHDAYS® , PRIVATE®, SANITA®, Sanita CLUB®, and other brands owned by NAPCO such SUFRA MUTWIYA™.
Napco Consumer Products-Division Marketing
P.O.Box 214 Dammam 31411
Kingdom of Saudi Arabia
Tel: +966-3-847-3111 ext 5574