Mediapak’s team has been lately honored with the bronze trophy at the prestigious Pikasso d’Or Awards 2024 for Sanita Private’s digital marketing campaign on women empowerment, titled “Ente Addah”.
Celebrated during the 28th annual Awards Ceremony on Wednesday, February 21, the Pikasso d’Or Awards winners were carefully selected for their creative work by an International Grand Jury including an elite of seasoned advertising professionals. The selection was undergone according to the following categories: Best Use of Billboards, Best Use of Supersize, Best Use of Mall Advertising, and Best Use of Digital Out-of-Home.
The Bronze Trophy received by Mediapak comes to acknowledge the powerful impact of the digital billboard campaign showcased in malls across Lebanon and the MENA region. More importantly, it underscores the fruitful collaboration between Mediapak and Sanita, aimed at promoting the commitment of Private feminine care line to empowering women to become the best version of themselves and bring positive change to their community.
The visual centerpiece of the campaign features a girl blowing a butterfly, symbolizing how empowered women can inspire and uplift their peers, thus creating a ripple effect of self-fulfillment
For the past few years, Private has been devoted to women’s mental wellbeing in the Arab world. Empowering women and advocating for their rights has become a major part of the brand’s values and DNA. This mission has been reflected through the accompanying motto “Ente Addah” which calls every woman to embrace her inner power and reach her full potential.
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