Rany Sfeir, Masterpak Market Manager, will present “Key Success Factors in Marketing & Selling Agricultural Films in Europe, Middle East & Africa (EMEA)” at Agricultural Film 2013. The 6th international agriculture industry conference will take place from 16-18 September 2013 at Hotel Meliá Castilla in Madrid, Spain.
Masterpak Presentation: “Key Success Factors in Marketing & Selling Agricultural Films in EMEA”
During the conference, Rany will introduce Masterpak and its multinational mother company, INDEVCO Group. Sfeir will highlight key success factors in effectively serving the European, Middle Eastern and North African agriculture industries. The presentation aims to help industry professionals leverage on Masterpak’s experience and know-how.
Rany will highlight integral contributors to success, including horizontal and vertical integration, integrated division marketing and sales, and strong central support. The presentation also discusses the logictics support of sister company, Sanita UK, serving as a hub into the European market.
Established in Zouk Mosbeh in 1974, Masterpak produces high-quality co-extruded polyethylene (PE) films and bags. The PE manufacturer serves the agricultural, industrial, construction, catering, food, beverage, hygiene and tissue, soap and detergent, petrochemical and chemical, in addition to retail and household plastics sectors in Europe, the Arabian Gulf, the Middle East, Africa, America and Australia.
Masterpak provides a wide array of PE films tailored to agricultural sector market needs, including: greenhouse covers, low tunnel, mulch, ground cover, soil disinfection, and hydroponic gully films, as well as water membrane, silage cover, banana bunch cover, and compost and forage bags.
Zouk Industrial Zone
Zouk Mosbeh, Lebanon